The Games of the XXXIV Olympiad open in Los Angeles on 14 July 2028 and run for sixteen days of competition until 30 July. Los Angeles becomes the third city ever to host the Summer Games three times, following its editions in 1932 and 1984. The format is unlike any previous Games in one significant respect: LA28 will be the first Summer Olympics since London 1948 to build no new permanent infrastructure. The entire competition programme, spanning 36 sports and more than 800 medal events across over forty venues, is delivered using the existing fabric of one of the world's great sporting cities. For those who know Los Angeles, this produces a Games with a particular character: instead of a purpose-built Olympic park at the centre of the experience, the city itself is the venue, and the movement between events is the experience of the city.
The Opening Ceremony on 14 July 2028 takes place across two venues simultaneously, an arrangement unique in Olympic history. SoFi Stadium in Inglewood, the 70,000-seat home of the NFL's Los Angeles Rams and Los Angeles Chargers, functions as the primary ceremonial stage. The Los Angeles Memorial Coliseum in Exposition Park, which hosted the opening ceremonies of both the 1932 and 1984 Games, is incorporated into the ceremony in a dual-venue format that acknowledges its singular place in the history of the movement. The Coliseum, designated a National Historic Landmark and built in 1923 as a memorial to those who served in the First World War, will subsequently host the athletics programme and both the Olympic and Paralympic closing ceremonies, becoming the first venue in history to have staged three Olympiads.
Los Angeles hosts the Games for the third time. The city already knows what it is doing. The question is only where you intend to be.
The competition geography of LA28 is organised across eighteen zones spanning the Greater Los Angeles area and, for select events, reaching further afield. The venues that define the Games in terms of prestige and spectator interest are concentrated in three areas. The Exposition Park zone, anchored by the Coliseum, hosts the athletics finals that are the centrepiece of any Summer Olympics: the 100 metres, the 200 metres, the marathon. The Inglewood zone, anchored by SoFi Stadium, hosts the swimming programme in a configuration that will make it the largest aquatic venue in Olympic history at 38,000 spectator capacity. The Pasadena zone, anchored by the Rose Bowl, hosts the football final: a stadium that previously hosted the 1984 Olympics and the 1994 FIFA World Cup final, in circumstances that give it a particular weight in the iconography of the Games. Beyond Los Angeles proper, equestrian events return to Santa Anita Park in Arcadia, the same venue that hosted equestrian in 1984. The football group stages extend across six cities: New York, Nashville, Columbus, St Louis, San José, and San Diego.
The hospitality infrastructure around LA28 reflects the Games' positioning as the most ambitious edition in Olympic history, featuring more athletes than any previous Summer Games. On Location, the official hospitality provider of LA28 appointed by the International Olympic Committee, operates the entire official programme across four tiers: Leisure, Premium, Signature, and the fully bespoke Platinum Access programme. Platinum Access represents the highest level of official engagement: guaranteed access to the most in-demand sessions, luxury hotel stays, private transportation between venues, dedicated programme management, and a curated itinerary built entirely around the guest's preferences. Beyond the official hospitality programme, the private market for the Games reflects the scale of interest: estates in Beverly Hills, the Hollywood Hills, and Malibu have been under reservation since 2025 and in some cases earlier, with the most significant properties contracted for the full duration of July and beyond. The correct base for the Games is not a hotel. It is a properly staffed compound in the hills above the city, from which the movement to and from venues can be managed on terms that the week's level of attention requires.
The Coliseum in Exposition Park will become the first venue in history to host three Olympic Games. The sprint finals in the opening days of the programme will be among the most watched sporting moments of the decade.
The sports programme of LA28 includes several events that carry particular significance independent of the Olympic context. Athletics at the Coliseum, and specifically the sprint finals, will produce the defining images of the Games in the same way that Jesse Owens at Berlin 1936, Bob Beamon at Mexico City 1968, and Carl Lewis at Los Angeles 1984 defined their respective editions. The 100 metres final at the Coliseum on Day 2 of the programme will be among the most watched sporting broadcasts of 2028. Swimming at SoFi Stadium, with its unprecedented scale and the particular drama of the relay events and the 200 metres individual medley, closes out the final days of competition with the kind of accumulated sporting weight that only the Olympics can generate. The football final at the Rose Bowl, with its 90,000-person capacity and its association with the 1994 World Cup final, is the single highest-demand ticket of the entire Games.
The planning horizon for LA28 is already substantially advanced. Official hospitality packages through On Location have been on sale since early 2026. The ticket registration system opened in January 2026 with the first general purchase window in April of the same year. Private estate bookings across the prime Los Angeles residential areas have been active since 2024 and 2025. The Los Angeles hotel market for the Games has been under reservation by corporate and private clients for three years. Anyone approaching the planning of LA28 in 2027 is working with what remains, and what remains, in all the categories that determine the quality of the experience, is limited. The only variable that LA28 presents at this stage that Paris 2024 did not is one of geography: Los Angeles is a city built for the private vehicle, and the management of movement between its dispersed venues over sixteen days requires the same level of logistical planning as the accommodation and ticketing decisions that precede it. A private driver on daily contract, engaged now, is not a luxury for LA28. It is the prerequisite for the Games working as intended.
The circuit
14 July
Opening Ceremony · SoFi Stadium · Coliseum
15. 21 July
Athletics · Coliseum · Sprint finals week
July
Swimming · SoFi Stadium · Aquatic programme
Late July
Football final · Rose Bowl · Pasadena
30 July
Closing Ceremony · Coliseum · Day 16
